Top 10 Leading Ladies of Philippine Entertainment

The rise of the teleserye as a vehicle for up and coming leading ladies has never been stronger as it currently is. Gone are the days where there were leading ladies in movies exclusively. The game now, is to be on teleseryes AND movies. It was a trend that must have started with Judy Ann Santos and Claudine Barretto, who starred in teleseryes made into movies. They've graduated to another level altogether, passing the baton, so to speak, to a new generation. We've truly entered a new era of leading ladies.

To come up with the list, I considered not only the success of their movies and television shows, but also looked at their influence, by way of the endorsements they currently have.

1. Sarah Geronimo
The Why: She's truly built a very strong brand for herself. She stands as the only true star that can be considered a triple threat. She sings, dances, and acts. She 's headlined sold out concerts, movies and has also starred in her fair share of television shows. While one can nitpick and say she has yet to prove herself in a drama, few can lay claim to truly establishing this goofy comedy she seems most comfortable in
Brands that trust her star power: Sunsilk, Cebuana Lhuillier, Robitussin, Elaia, 555 Corned Tuna, Lucky Me Pancit Canton, Belo Essentials, Globe Tattoo, Jollibee, Selecta Fortified Milk
Where did we see her? ASAP XV, A Very Special Love 1 and 2, Pangarap na Bituin, Hating Kapatid, Idol (upcoming series)

2. Marian Rivera
The Why: Out of the top three, she might have the most endorsements. She's proven herself to be a very dependable TV star with almost all her shows rating well. Her tandem with Dingdong Dantes has proven the test of time and the audience seems to want more and more of their love story. While one can say she has yet to prove herself in being a bankable movie star, she has proven that even without that star under her sleeve, she's gained the trust of marketers to endorse their brands, most probably because of her undeniable beauty.
Brands that trust her star power: Maxipeel, SM Residences, Jag Jeans, San Miguel Light, San Marino, Honda, Natasha, Phoenix Gasoline, Gran Matador, PLDT Touch Card, PLDT Landline Plus, Talk ‘N Text
Where did we see her? Darna, Marimar, Dyesebel, Endless Love (current series)

For the rest of the list, click the read more link!