Let's move on from the
Top 10 Leading Ladies, to who I consider to be the Top 10 Leading Men of Philippine Entertainment. For some odd reason, this was a tougher ranking duty. One, there are more male leads than ladies. Two, the eras aren't as clear cut, as many of the actors are able to still carry movies to success, so ages range from the early twenties to the early thirties. Lastly, there is some level of parity after the top three because most are either new to the business or they may be old but are experiencing a resurgence in popularity. To whittle down the list, I'll exclude Aga Muhlach and Robin Padilla and grant them the status of being "In Their Own League."
My criteria remain the same. I look at movies starred in, teleseryes, where they were central to the story, how successful these projects were in terms of box office earnings, buzz, critical acclaim and of course, ratings. The last component would be endorsements held, as this exhibits their crossover appeal, meaning they are not just known by Kapamilyas or Kapusos exclusively. I definitely put greater weight on recent success than past success. Having said that, I made sure I referenced the past, as well.
1.
John Lloyd Cruz
The Why: He's leading the pack with a bevy of endorsement deals, numerous box-office hits, and starring roles in high rating teleseryes. He slowly transformed himself to a bankable leading man from his days as Rovic in Tabing Ilog. His success was tied to the Bea Alonzo-John Lloyd love team, but with the success of the Sarah Geronimo-John Lloyd love team, one has to consider already that he might just have needed flexibility to be able to carry a film on his own. It's good that he's mixing up his projects, and trying to improve and extend his acting skills more and more.
The brands that trust his star power: Lucky Me Pancit Canton, 555 Tuna, Sta. Lucia Properties, Biogesic, Greenwich Pizza, Purefoods Tender Juicy Hotdogs, Swatch, Joel Cruz Perfume and Body Care, Chocolava
Hit Movies: Miss You Like Crazy, In My Life, You Changed My Life, A Very Special Love, One More Chance, Dubai, Now That I Have You
Hit Teleseryes: I Love Betty La Fea, Maging Sino Ka Man, Ikaw Ang Lahat Sa Akin, It Might Be You, Kay Tagal Kang Hinintay
2.
Piolo Pascual
The Why: A few years ago, one could probably say Piolo Pascual would've been the numero uno leading man. But since this is a list made in 2010, one has to consider the lack of recent successful projects to back this claim. At the same time, even with the lack of success his extreme popularity among women despite rumors that hound him is a testament to the brand that he's built for himself. To be fair, his career seems to be in another upswing, but I wonder if he'd be able to recapture the magic he had with Judy Ann Santos that made him a household name in the industry and at the same time, made so many fans scream and shell out money to watch their movies.
The brands that trust his star power: BDO, Belo Medical Group, Bench, Century Bangus, Centrum, Century Properties, Smart, Timex
Hit Movies: Don't Give Up On Us, Milan, Till There Was You, Dekada '70, Kahit Isang Saglit
Hit Teleseryes: Lovers In Paris, Lobo, Sa Piling Mo, Sa Puso Ko Iingatan Ka, Kahit Isang Saglit, Esperanza
For the rest of the list, click Read More!